Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters. Interested in learning more?

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Newsletter Maine Content Examples 189

Reid All About it

JANUARY 29, 2016

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. This morning, I thought, why not share it here too? So here goes.

North Carolina 150

North Carolina Newsletter Email Marketing Committee 150

Membersuite

FEBRUARY 17, 2022

Host webinars, live and on-demand online courses, on-demand recordings, and virtual and in-person conferences and other educational events. You can also use it to attract the interest of prospective members and customers in content marketing campaigns and as lead magnets. Niche conferences or one-day events. Online store.

Revenue 135

Revenue Certificate eBook Education 135

Freestone

MARCH 4, 2024

Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program. Highlight learner success stories, exciting upcoming events, or annual conferences to show your program’s value, ultimately attracting more learners. Learner retention. Sponsor acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

Forj

AUGUST 7, 2017

Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today. It is a good idea, however, to use a mixture of online and off-line strategies when marketing events and classes to association members. Create a buzz. Keep in touch.

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Course Tips Marketing Class 98

Association Briefings

OCTOBER 22, 2020

Tradeshow/Event Registration – Which members are currently registered for your next tradeshow or webinar? Nothing turns off a subscriber more than receiving notification about an upcoming event that they already registered for. Utilizing such strategies will increase your member engagement and produce better email campaigns.

How To 52

How To Newsletter Content Communications 52

MemberClicks

OCTOBER 6, 2022

Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. Reaching out to prospective new members only via email or on social media isn’t enough—you’ll need to spread your message far and wide.

Membership Management 52

Membership Management Software Social Media Recruiting 52

ISAE

APRIL 4, 2024

Use this information alongside any direct engagement data you measure from things like event attendance, new gifts from donors, and email click-through rates to get a holistic picture of your stewardship strategy’s performance. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

Examples 40

Examples Strategy Review Discount 40

Disciple Media

FEBRUARY 7, 2024

Run a free webinar or live event: Let potential members get to know you and experience a taster of the value they will receive inside your membership. This event can help potential members get to know you, understand the value of your membership, have their questions answered, and experience real-time engagement.

How To 36

How To Social Media Content Price 36

Disciple Media

SEPTEMBER 18, 2023

Easy-to-use event management features. Setting up integrations is complicated and the platform is limited in terms of editing or updating content and events. Provides essential tools like event calendars. Simplifies communication and event management. Efficient email marketing tools.

Tools 36

Tools Price FAQ Member Experience 36

MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? But if not, consider offering something else – a free webinar or a free book/industry report. Promote it.

How To 52

How To Discount Recruiting Recruitment 52

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Quick hits before we get to next week’s free webinars: Scientific insight on why you never seem to have enough time.

DC 50

DC Washington Content Education 50

Association Briefings

OCTOBER 19, 2020

A virtual member networking event taking place on April 2 at 6:30 p.m. Complimentary access to our association’s on-demand webinar series. EXAMPLE: We’ve already subscribed you to our weekly e-newsletter. EXAMPLE: Your local chapter holds a monthly networking event in your area. EXAMPLE: So what’s next?

Examples 52

Examples Course Newsletter Social Media 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Promoting upcoming events. Preview a recent blog post.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Promoting upcoming events. Preview a recent blog post.

Newsletter 52

Newsletter Tips eBook Content 52

Aptify

DECEMBER 6, 2017

Your “offer” could simply be more attention in the form of return visits to your website or blog, or perhaps subscribing to a newsletter. Or, the offer could be purchasing an on-demand webinar, registering for an online course, or joining your association. How do you get them to consider your offer seriously?

Marketing 56

Marketing Software Content Process 56

MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Email Marketing. Event Management. You can make changes to your strategy based on these results. Financial Management.

Software 52

Software Association Management Price System 52

Reid All About it

APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Yes, no, maybe so?

DC 30

DC Washington Revenue Chicago 30

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. And now, the list of webinars and other events for the association community for the week of June 20. More info/register.

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LMS Raleigh Content millennials 150

MemberClicks

FEBRUARY 9, 2023

Use a social media schedule platform to build your following, connect with prospective new members, and promote events and webinars. So, email marketing should be one pillar of your membership marketing plan. Highly-rated email marketing platforms include Mailchimp , Campaign Monitor , and Hubspot.

Marketing 98

Marketing Strategy Tips Email Marketing 98

CMA Solutions

JANUARY 31, 2024

Leverage Email Marketing Email marketing remains a top tool to grow your business. Data from HubSpot shows that email generates $42 for every $1 spent, making it one of the highest ROI marketing strategies. Focus your webinar topics on areas where your company excels.

Industry 64

Industry Marketing Social Media New Jersey 64

Association Briefings

AUGUST 23, 2021

Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. E-newsletters is the ultimate space to take advantage of premium, contextual advertising. Sponsored webinars can be a driving force of non-dues revenue for associations.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Slice-Works

FEBRUARY 20, 2014

Your email marketing system should offer data on most frequent day and time messages are opened. Your web analytics, email marketing system, and transactional customer database can provide a wealth of trend data and particularly if you analyze data by persona. Cross-Marketing. Timing is Everything.

Content 28

Content How To Email Marketing Strategy 28

MemberClicks

AUGUST 11, 2022

Half the battle in event planning is event promotion. And just because you share info about your event doesn’t mean that people will care. Crafting marketing messaging — emails in particular — should be fun and exciting, not challenging! How to market your event. Why email marketing?

Email Marketing 52

Email Marketing Social Media Price Marketing 52

Reid All About it

SEPTEMBER 30, 2022

The weekly list of free educational events and resources for the association community…. Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Newsletter engagement.

Blended Learning 41

Blended Learning Software Education Marketing 41

MemberClicks

JANUARY 6, 2022

Host a networking event. One way to build awareness of your association is with a single (or a series) of in-person events. Create and promote the networking event as a way to hobnob with other professionals from their industry. Host a “bring a friend” meeting or event. Create a referral program. with your logo).

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

Host a networking event. One way to build awareness of your association is with a single (or a series) of in-person events. Create and promote the networking event as a way to hobnob with other professionals from their industry. Host a “bring a friend” meeting or event. Create a referral program. with your logo).

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Fonteva

SEPTEMBER 30, 2019

With features spanning database capabilities, messaging and email tools, accounting and payment systems, and event planning, a top AMS solution is a smart move for practically any group. Powerful event management features. Full event and program configuration options let you create simple or complex tracks for your members.

Software 40

Software Association Management Association Software Tools 40

Higher Logic

NOVEMBER 27, 2018

You should bring in as much data as you think you’ll need during the integration, but then, you can hone in on a few usable pieces of data to improve your marketing automation campaigns. Email marketing is a piece of marketing automation, but marketing automation improves email marketing’s features exponentially.

Marketing 196

Marketing How To Email Marketing Tips 196

Freestone

APRIL 11, 2024

However, when you repurpose content from your live events, you can save your organization time and money while reaching new learners. Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. What does it mean to repurpose content?

Content 78

Content Revenue How To Social Media 78

Freestone

APRIL 11, 2024

However, when you repurpose content from your live events, you can save your organization time and money while reaching new learners. Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. What does it mean to repurpose content?

Content 52

Content Revenue How To Social Media 52

Higher Logic

FEBRUARY 7, 2019

As for the rest, consider some of our additional resources: 14 Blogs & Podcasts that Will Keep You Current on Online Community & Marketing Automation. Email Marketing vs. Marketing Automation [Explained]. 4 Ways to Take the Confusion Out of Your Marketing Automation Platform. again, I didn’t think so.

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Marketing Video Resources Content 149